By Edmund Mingle
Svani Motors, one of the leading automobile dealers in Ghana has
initiated moves to establish a Vehicle Assembly Plant in the country.
As part of preparatory works, Svani Motors, a subsidiary of the Svani
Group, a 9.6 acre land has been secured along the Accra-Tema Motorway for
building of the modern Automobile Plaza that would house the assembly plant and
a service centre.
Thomas Svanikier, Executive Chairman of Svani Group, who announced this
at the company’s launch of new Mahindra vehicles onto the Ghanaian market, said
the decision to build the assembly plant was inform by the need to explore the
vast investment potentials and service the needs of the vehicle market in the
sub-region
According to Mr. Svanikier, the Automobile Plaza would explore the
potential of the fast expanding local automobile market, and offer quality and
affordable vehicles and services to meet increasing market demand in Ghana and
other neighbouring countries.
He said the company was in the process of concluding the modalities with
its partners for the establishment of the facility that would assemble Mahindra
vehicles.
Svani Motors, which is the sole importer and distributor of Mahindra
vehicles, he said was collaborating with the manufacturers of Mahindra in India
for the project.
“We will start assembling of the Wheelers and then move on to assemble
the pick-ups in 2014,” he said.
Touching on the three new Mahindra cars that were outdoored, he
said new vehicles have been designed and
built to satisfy and delight customers, and are sure to beat the competition.
There new cars, dubbed, “next generation of Mahindra cars” were the
Mahindra XUV 500, Mahindra Genio and Mahindra Xylo.
“We are providing technology at its luxurious best to the Ghanaian
market,” he said, explaining that customer needs gathered from the experience
of supplying Mahindra vehicles in Ghana for the past seven years have been
incorporated into the design of the new breed of Mahindra vehicles.
During the that seven year period, he said Svani Motors has supplied
over 3,500 Mahindra vehicles to state institutions, private organizations,
industries, UN agencies and individuals in Ghana.
Mr. Svanikier assured customers of the availability of quality spare
parts and efficient after sales services.
Currently, he said the Svani Motors, which controls about 20 per cent of
the global vehicles market in Ghana, has service centres in Accra, Takoradi,
Koforidua and Kumasi.
In addition, he said Svani Motors was collaborating with Fidelity Bank
to introduce a Vehicle Hire Purchase and Lease scheme to make it easy for more
people, particularly organisations and workers, to purchase the vehicles from
Svani Group.
The vehicles, which are part of the new generation of Mahindra vehicles
based on the “Mahindra Rise” philosophy, present a blend of durability, style,
strength, comfort, safety and affordability.
Edward Effah, Managing Director of Fidelity Bank, launching the cars, commended
the company for the strides achieved in contributing to the growth of the
national economy.
He confirmed the bank’s preparedness to offer customers financing to
purchase Mahindra vehicles, and assured the company of cooperation.
The Svani Group, which has presence in the West African region, operates
in several sectors including the trading of automobiles, private equity ventures
in banking, real estate, energy, oil & gas services, financial consulting
and advocacy, accessories and logistics.
END
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