Coca-Cola launches fruit Juice

By Edmund Mingle

The Coca Cola Company, at the weekend unveiled an addition to its brand with the introduction of “Minute Maid” fruit juice onto the Ghanaian beverage market.

The launch of the product marks the Coca-Cola’s branch into the production of fruit juice in Ghana.

Minute Maid, which is the company’s flagship juice brand, comes in cans and paper boxes in a range of flavours.

According to the company, the product is rich in calcium and vitamins that enhances the immune system.

Launching the product, Ms. Hannah Tetteh, Minister of Trade and Industry, commended the Coca-Cola for the investment, and especially for choosing to produce fruit juice in Ghana.

That, he said was laudable because the company would make good use of local raw materials that would go along way provide ready market for fruit farmers.

“This is a good addition to the food and beverage market,” she said, noting that the presence of the product in Ghana, would enhance the competition on the beverage industry.

She urged the company to ensure high safety standards in the production of the drink, and continue to be responsive to customer demands.

In addition, the Minister assured the company of the government’s cooperation to ensure the success of its investment which the economy stands to benefit from.

Phillipe Ayivor, Franchise Manager of Coca-Cola Equatorial Africa, explained that the drink comes in three kinds-Apple, Orange and Breakfast blend (a combination of juices).

The brand, he said was introduced in 1946 in the United States, making it one of the oldest commercially produced fruit juice in the world.