Enoch Effah: Solving business problems with boxing skills

 By Edmund Mingle

He marshalled all the skills to become an undisputed and undefeated world heavyweight kickboxing champion.

But how he is now using those same skills to promote the growth of businesses, remains a talent reserved for only champions like Enoch Effah.

Born to Ghanaian parents in France, the French sports and business developer, Enoch Effah, is currently out of the ring but using his kickboxing skills to knock down problems confronting business leaders across the globe.

He believes that the survival skills in the ring can rightly be applied to business management to beat competition.

“Like in the ring, there is no room for error in business,” he says.

 

Born on May 1st 1983 at Melun, France, the French, European and World heavyweight champion, Enoch begun his career by accident when a friend took him to the boxing gym as a youngster.

The introduction to boxing changed his life, because prior to that he had given up on life- sports, studies and ambitions- following a family tragedy in which her mother died of cancer while he was 15 years.

However, through hard work and determination, Enoch’s glittering performance spurred him on to achieve laurels in France and Europe before becoming a world champion in 2005.

As of 2010 when he had his last international fight, Enoch held the French, European and world heavyweight belts, to crown a career of 49 fights, with 46 wins including 39 by Knock Outs. 

After a successful and challenging sports career, Enoch now runs the Nokefa Centre, through which support programmes have been developed for increasing number of businesses and organisation.

“At Nokefa, we teach entrepreneurs how to become a champion and stay a champion,” he indicated.

Like a boxer, he says enterprise leaders require strict organisational skills, vision, concentration, focus, motivation and determination, coupled with personal and professional discipline.

 

So far, Nokefa has developed management programmes for some of the top companies in France and Europe in general.

Backed by his Masters in Management and Coaching, business assistance degree and higher coaching certificate, Enoch has created a support system for professional and Citizen Coaching through which people are trained to set and achieve targets in life.

The personal and professional coaching at Nokefa has benefitted over 11,000 young entrepreneurs in Europe, while scores of business executives have signed onto the Centre’s programmes.

Married with two kids, Enoch has traced his roots back to Ghana and is currently setting a Nokefa branch in Accra to support business leaders to improve their management skills towards the growth of the companies.

He believes that Ghanaians entrepreneurs have what it takes to get to the world stage, and does not buy into the “being black and part of the minority” cliché, but believes that you can achieve your objectives if and with determination you harness all the resources available in any kind of situation.

Coming back to Ghana and Africa, he sees that challenges facing individuals and organizations, but remains convinced that the solutions are inside individuals.

“We need that mental revolution to explore our potential,” he says.

 Being very proud about his Ghanaian identity, Enoch foresees settling in Ghana with his family, to assist in unearthing potentials in the youth and support businesses to grow.

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